Uncertainty is a given in your business. There are forces you cannot control that impact how your business moves forward. As you face uncertainty in your business, your plan, core strengths and values, and flexibility will enhance your ability to achieve your goals.

Sometimes there are causes your business supports without much effort. For me, it’s supporting women-owned businesses. It naturally occurred as my business grew. So when I learned of the TheWMarketplace which serves women-owned businesses to sell their goods and services, it was obvious I needed to get involved.

As the business owner, you can decide the culture you want for your company. You simply need to be deliberate about identifying and reinforcing the behaviors and experiences you want for your business.